|
Selling San Diego Real Estate
Pricing
This process generally
begins with a determination of a reasonable asking price. Your real
estate agent can give you up-to-date information on what is happening
in the marketplace and the price, financing, terms and condition of
competing properties. These are key factors in getting your property
sold at the best price, quickly and with minimum hassle.
Marketing
The next step is a marketing plan. Often, your agent
can recommend repairs or cosmetic work that will significantly enhance
the salability of the property. Marketing includes the exposure of your
property to other real estate agents and the public. In many markets
across the country, over 50% of real estate sales are cooperative
sales; that is, a real estate agent other than yours brings in the
buyer. Your agent acts as the marketing coordinator, disbursing
information about your property to other real estate agents through a
Multiple Listing Service or other cooperative marketing networks, open
houses for agents, etc. The REALTOR® Code of Ethics requires
REALTORS® to utilize these cooperative relationships when they
benefit their clients.
Advertising is part of marketing. The choice of media
and frequency of advertising depends a lot on the property and specific
market. For example, in some areas, newspaper advertising generates
phone calls to the real estate office but statistically has minimum
effectiveness in selling a specific property. Overexposure of a
property in any media may give a buyer the impression the property is
distressed or the seller is desperate. Your real estate agent will know
when, where and how to advertise your property.
There is a misconception that advertising sells real
estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82%
of real estate sales are the result of agent contacts through previous
clients, referrals, friends and family, and personal contacts.
Security
When the property is marketed with the agent help, you
do not have to allow strangers into your home. Agents will generally
pre-screen and accompany qualified prospects through your property.
Please click here to view our home preparation guide for minimizing transaction time and maximizing price.
|
